This Week: Finance pillar focus — Inbound infrastructure + UNO delivery prep + workflow mapping
Sprint: Mar 16-22 | Active: Cold outreach + UNO delivery

Process Map

Consulting lifecycle phases + inbound marketing framework

Phase Flow (scroll →)
0 Lead Triage 1 Inbound 2 Discovery 3 Proposal 4 Kickoff 5 Audit 6 Roadmap 7 Build 8 Iteration 9 Delivery 10 Close 11 Nurture
Built / Has Tooling Not Yet Built
Phase Details

0 Lead Triage

Built
Filter before investing time
  • Inbound qualification (form + auto-response)
  • Lead scoring (source, size, budget, platform match)
  • No-show management (follow-up sequence)
Kit automation, Calendly

1 Inbound / Marketing

Built
They come to you already warm
  • LinkedIn content (lessons from client projects)
  • Case studies (from completed engagements)
  • Community engagement (NTEN, ASAE, AFP)
  • Referral nurture (90-day touchpoint)
Landing page, Kit sequences, content calendar

2 Discovery

Built
Mutual fit check
  • Discovery call (30 min, current systems, pain points)
  • Qualifying questions (budget, timeline, decision maker)
  • Pain documentation (exact client language)
  • Fit decision (help? budget? timing?)
discovery-prep skill

3 Proposal / SOW

Built
Eliminate ambiguity before work
  • Scope document (problem, deliverables, timeline, price)
  • Pricing (phase-based, tied to deliverables)
  • Payment terms (50/50 or milestone-based)
  • Out-of-scope definition
proposal-generator skill

4 Kickoff

Not Built
No one confused about how this works
  • Kickoff call (45 min, logistics, comms, access)
  • Access collection (credentials, logins, exports)
  • Shared workspace setup
  • Timeline confirmation

5 Audit / Diagnostic

Built
Evidence-based foundation
  • System audit (configured vs. actually used)
  • Data quality review (dupes, missing fields, broken automations)
  • Staff interviews (1-2 conversations)
  • Findings document
data-audit skill

6 Presentation / Roadmap

Not Built
Shared understanding before build
  • Findings walkthrough
  • Prioritized recommendations
  • Visual roadmap
  • Scope confirmation

7 Build

Not Built
Execution with transparency
  • Configuration / development
  • Documentation-as-you-go
  • Progress updates
  • Scope flag management

8 Iteration / Review

Not Built
Refinement without infinite loops
  • Client review + demo
  • Feedback window (5 biz days, 1-3 rounds)
  • Edge case testing
  • Sign-off

9 Final Delivery + Handoff

Not Built
Client can operate without you
  • Deliverables package
  • Documentation (how-to guides)
  • Training session (recorded)
  • Credential transfer

10 Project Close

Built
Turn project into relationship
  • Retainer pitch
  • Out-of-scope opportunities (Phase 2 proposal)
  • Testimonial / case study request
  • Referral ask + post-project survey
client-lifecycle skill

11 Post-Project Nurture

Not Built
Stay relevant without being salesy
  • 30 / 60 / 90 check-ins
  • Quarterly touchpoints
  • Annual re-engagement
Automation Priority Matrix
Priority Workflow Why
P0: Now Proposal generation + follow-up Close rate + speed to revenue
P0: Now Scope change management #1 revenue leak prevention
P0: Now Invoice triggers Cash flow depends on timely billing
P1: Next Discovery prep + post-call processing Saves 30-45 min/prospect
P1: Next Client onboarding sequence Reduces kickoff friction
P1: Next Weekly status update templates Saves time, client confidence
P2: Soon Post-project close sequence Retainer + referral engine
P2: Soon Case study generation Feeds marketing
P3: Later Lead scoring + triage When inbound volume grows
P3: Later Content calendar automation When pipeline is flowing
Cross-Cutting Workflows
Invoicing
Milestone-based invoice triggers tied to deliverable sign-off. Ensures billing happens at the right moment, not as an afterthought.
Scope Change Management
Formalized process for capturing, pricing, and approving scope changes before work begins. Prevents revenue leakage from untracked additions.
Client Communication
Standard cadence for status updates, async check-ins, and escalation paths. Keeps clients confident without consuming delivery time.
Internal Knowledge Management
Post-session documentation, lessons learned capture, and skill/platform knowledge updates. Feeds future proposals and avoids re-learning.
Where UNO Sits: UNO Chicago is currently in Phase 9 (Final Delivery + Handoff) — Training session March 25. Retainer pitch at close.
Inbound 4D Framework

A. Tracking & Measurement

2 / 5
  • GA4 property setup
  • GTM container
  • UTM parameter strategy
  • Conversion event tracking
  • Google Search Console

B. Landing Page Build

6 / 6
  • Page copy and structure
  • HTML/CSS implementation
  • SEO on-page optimization
  • Calendly integration
  • Lead magnet PDF
  • Deployment

C. Content Marketing

0 / 4
  • LinkedIn post creation
  • LinkedIn engagement
  • Blog / long-form content
  • Loom demo videos

D. SEO & Organic Search

0 / 4
  • Keyword research
  • Sitemap and technical SEO
  • Directory listings
  • Backlink strategy

E. Email Nurture & Lead Management

4 / 4
  • Email platform setup (Kit)
  • Lead magnet delivery email
  • Nurture email sequence (3 emails)
  • Lead notification + CRM entry

F. Paid Amplification

Future
  • LinkedIn ads targeting
  • Meta / Facebook pixel
  • Google Ads

G. Measurement & Optimization

0 / 3
  • Weekly metrics review
  • Monthly content performance
  • Quarterly funnel analysis
Delegation Summary
Who handles what?
  • Claude handles: UTM docs, meta tags, sitemap, GTM code, SEO checklists, content calendars, email drafts, keyword research
  • Both: Page copy, blog posts, LinkedIn posts, lead magnet, nurture emails, ad copy
  • Henry only: Calendly setup, deployment, community engagement, Looms, budget decisions, live QA